
ABOUT ME
Hi, I’m Kendall. I’m a photographer and visual designer with a background in Digital Design and Sport Management. With 15+ years of experience as an athlete, I’m interested in how visual storytelling can bring people closer to the sports, brands, and communities they care about.
My Fine Art and Digital Design education has shaped how I approach creative work, from developing concepts and communicating ideas visually to understanding how imagery, composition, and design shape how a message is received. Combined with my Sport Management background and experience as a college athlete, I bring both a creative perspective and an understanding of the sports industry.
Throughout my internships and early work experiences, I’ve created photography and graphics for college athletics, developed social media content and marketing materials for a design business, and contributed to marketing projects including storyboarding and ad copy for a minor league sports team. Most recently, I have collaborated with a marketing agency to produce content for social media and marketing purposes. This broad range of experiences has allowed me to explore different sides of creative communication, from producing visual content to developing advertising copy and supporting brand storytelling.
I’m now pursuing my MA in Visual Communication at the University of Portsmouth, continuing to develop my creative practice and currently exploring part-time opportunities across creative marketing, social media, and brand storytelling.
Visit my living portfolio on Instagram @kendallvaritekphotography and my website at kendallvaritek.com

Education
2020-2021
Fine Art (Digital Design)
Georgia Southern University
NCAA DI Women's Soccer, 2020-2021 Academic Honor Roll
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Involvement: Athletes in Action
2021-2024
BA in Fine Art
Berry College
NCAA DIII Women's Soccer, 3x SAA Conference Honorable Mention
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Involvement: Campus Outreach Ministry, Athletes Bettering the Community, College Chapel, Berry College Athletics Leadership Program, Berry College Athletics Photographer; Fine Art Senior Thesis: Mind Muscle Mentality
2024-2025
MSPM in Sport Management
Catawba College
NCAA DII Women's Soccer
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Involvement: Catawba Soccer Academy Coach, Catawba Athletics Sport Media Intern, Salisbury Academy Middle School Girls Coach, Study Abroad (London, UK)
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Thesis Defense: Unlocking Athlete Potential: Investigating How Flow Theory Enhances Performance and Mental Well-Being in College Athletes.













